Subject: The technology, product or service you are going to write about.
Topic: An aspect/multiple aspects of the subject (see above) that you have to deal with in a post.
Subject Prep increases speed by at least 50%
Research a lot before you even write the first word on the subject. This helps you in many ways
- Understand the fundamentals of the subject
- Figure out the general sentiment about the subject
- How much literature is readily available about the subject, which are the go-to sources for objective, irrefutable information
- Different approaches / use-cases that are used to explain or promote the subject
Benchmark: If you are conversationally familiar with the subject – enough to hold your own in a 5-minute chat with the client – you have enough information to proceed.
- At least 2 to 3 Google searches with topic / variants of the same
- Browse top 5-8 results for each search. Keep expanding searches / results until the idea for an approach / narrative becomes clear (it doesn’t have to be in fine detail, but enough for you to know where to start and how you are going to structure it)
- Read all sources, but refer to only non-competitor, reliable third-party sources or internal ones (For instance, if you are going to write for Infosys, you can quote McK or BCG or older Infy posts, but not Wipro or CTS!) You don’t want to drive traffic to their sites!
- A 1000-word article can use anywhere between 4-8 hyperlinks / references. These links might not see clicks, but will convey to the reader that you’ve done your research and aren’t BS’ing them.
- Do not force-fit these links.
- Link to at least one product, portfolio item, post or service within the client’s domain itself.
- Get at least one original, watermarked image to be used as the article’s representational/featured pic.
Before sending an article in, do a quick check for the text on https://smallseotools.com/plagiarism-checker/ Since the tool allows only 1000 words, select the most relevant part(s) if article is longer than 1000 words. No article should go out if it has a Unique score of less than 90%, and ‘plagiarism’ in the form of direct lifts (allowed only for quotes or for expert opinions posted on their own own domains) must be attributed to the source through hyperlinking.